Media Buying & Placement

Media Buying & Placement

We strategically negotiate media contracts for optimal placement and return on your investment.

Media buying involves the purchase of advertising space or time across various media channels such as TV, radio, print, or digital. The goal is to reach the target audience in the most cost-effective and efficient manner possible.

Partnering with an agency such as WACH Marketing can be an effective way for businesses to maximize their advertising budget. We have established relationships with various media channels which gives us the ability to negotiate better rates and secure advantageous placements. Additionally, we have access to valuable data and insights that can help businesses target their ads more effectively.

To effectively execute a media buying strategy, businesses need to understand their target audience, as well as the strengths and weaknesses of each media channel. This can help them to determine which channels are best suited to reach their target audience and allocate their advertising budget accordingly.

Once businesses have identified the best media channels for their target audience, we can negotiate the best rates with media outlets and purchase advertising space. By strategically placing ads in the right media channels, businesses can effectively reach their target audience and achieve their marketing goals.

Key Steps For Effective Media Buying

  • Identify your target audience and understand their media consumption habits.

  • Determine the media channels that are most effective for reaching your target audience.

  • Set a budget for your media buying efforts.

  • Develop a media buying plan that outlines the specific media channels you will use and the budget allocated to each channel.

  • Negotiate with media outlets to secure the best rates and placements.

  • Continuously monitor the performance of your media buys and adjust your strategy as necessary.

  • Use data and analytics to measure the effectiveness of your media buys and optimize your future media buying efforts.

  • Build and maintain relationships with media outlets to secure future opportunities and negotiate better rates.


Gain perspective on your marketing efforts with a free consultation.

Maximize your advertising budget and reach your target audience effectively with our expert media buying consultation.

Our services

Other marketing services we offer

marketing strategy development
Marketing Strategy Development

Get going in the right direction with a marketing strategy tailored to your company’s needs.

digital development
Digital Development & Marketing

Our team is here to help with your graphic design, SEO, SEM, social media and website development needs.

commercial production bg
Commercial Production

Let us help you professionally craft your television, radio, print, and digital advertisements.